Results-driven Business Growth Strategist and Marketer
HELLO THERE
I'm Gbemisola Oyeniyi, a growth marketer with three years of experience helping brands grow through smart, results-driven strategies. My expertise spans content marketing, social media management, SEO, design, and website management, allowing me to create comprehensive campaigns that drive engagement and revenue.
I have worked with brands in the e-commerce, edtech, SaaS, transportation and logistics industry.
For me, growth marketing is all about understanding what genuinely connects with audiences—bringing together data, creativity, and a willingness to test and iterate.
Career Highlights
Over the past three years, I’ve contributed to multiple brands, achieving notable career growth, client satisfaction, and valuable referrals.
Currently, at Feliza African Store, my strategies have contributed to impressive growth, resulting in thousands of orders and generating five-figure revenue in dollars. My performance has earned strong recognition from the director, who referred me to Opulent Kitchen and Lounge based on the measurable results I’ve delivered.
At Tenaj Customized Jewelry, where I worked briefly as a Social Media Manager, the owner referred me to Symfony Institute, an edtech brand. At Symfony Institute, I began as Growth and Community Manager and was soon promoted to Team Lead, then to Operations Manager, reflecting my ability to lead and drive results in various roles.
With T40 Technologies, a company focused on digitizing the transport and logistics industry, I started as a Junior Content Manager and quickly advanced through roles—from Content Manager to Marketing Manager, and ultimately to Chief Operating Officer. My work at T40 left a strong impression on a colleague, who asked me to help kickstart their own community, The Platterclub.
Marketing Efforts for Feliza African Grocery and Beauty Store
Feliza is an e-commerce store providing ethnic groceries and beauty products for African and Caribbean communities in Canada. My role includes creating organic content to showcase in-store products, managing online ads, communicating sales, order, and delivery updates to customers, and handling customer reviews and complaints. I oversee all marketing channels, including social media, SMS, email, Google Business, Meta ads, and e-commerce for the website and storefronts.
Page management for Feliza
For the brand’s Instagram, I create eye-catching posts that show off products in the store and highlight special deals. I use items from the store to make graphics and videos that grab attention, adding popular music to reach more people. I include keywords related to the store's location and products to help more customers find the posts. I also adjust the content for Facebook and TikTok to reach a wider audience. Each week, I design a flyer for special deals, which I send out by SMS and email to keep customers updated and encourage visits.
View Instagram Page
E-commerce Management for Feliza
On the e-commerce front, I oversee Feliza’s Wix website, continually redesigning and updating it for a seamless shopping experience. I manage inventory and ensure customers receive automated email notifications for orders, pickups, and deliveries. The website is organized into clear sections for groceries and beauty products, catering to specific shopping needs.
Additionally, I manage Feliza’s storefronts on UberEats, SkipTheDishes, and DoorDash, where I keep information current, respond to customer reviews, and address complaints to maintain high ratings and customer satisfaction.
Visit website
Marketing Efforts for Opulent Kitchen and Lounge
Opulent Kitchen and Lounge is a restaurant in Ontario specializing in West African cuisine. I oversee both their Instagram account and Wix website to ensure a cohesive and engaging online experience.
Instagram Management
I curate engaging content by showcasing menu highlights through visually appealing videos, strategically paired with trending audio to enhance reach and engagement.
View Instagram Page
Website Design and Maintenance
I designed the Wix website, organizing the food and drink menus into dedicated, visually appealing pages. I also ensure that all site information is regularly updated to align with the latest offerings at the physical location. Additionally, I manage the Google Business profile, keeping information accurate and responding promptly to customer reviews to foster positive engagement.
Visit website
More Workfolio
1. Symfony Institute
Roles Held: Growth & Community Manager, Team Lead, Operations Manager
Responsibilities: Managed social media content, cohort operations, and advertising initiatives.
2. UnbugQA, Marketing Manager
Responsibilities: Managed social media content, wrote blog posts, executed email marketing campaigns, and developed UX copy for the website.
3. Crowd, Associate Product Marketer
Responsibilities: Co-managed social media content, blog articles, and UX copy for the product.
4. T40 Technologies
Roles Held: Junior Content Manager, Content Manager, Marketing Manager, and Chief Operating Officer
Responsibilities: Ensured consistency of marketing materials across online and offline channels, handled recruitment, and drove key projects.
Highlights:
- Ideated and led the Campus Ambassador Program.- Launched the "Travel to NYSC Camp" marketing campaign.- Ideated and managed the External Sales Agent Program.- Participated in a SaaS Accelerator Program for pre-seed and product growth.
5. Heels and Tech, SEO Content Writer
Achievement: Wrote articles that ranked on Google’s first page for over 10 long-tail relevant keywords, significantly boosting website visibility, driving sign-ups, and increasing course sales.
Tool Proficiency
I’m skilled in managing social media platforms including Facebook, Instagram, TikTok, and Twitter, creating engaging content and driving audience interaction. For email marketing, I leverage tools like MailChimp, MailerLite, Sender, and HubSpot to design and execute targeted campaigns.
On the website front, I have extensive experience with WordPress and Wix, as well as in website development using HTML, CSS, and JavaScript. I ensure site updates and structure align with business goals and customer needs.
I’m also proficient in using Meta Ads, Google Ads and Twitter for targeted advertising.
Let's create something amazing together.
Get in touch